Which way did they go?

Sometimes a client’s needs are “yes”. Do you need new products for a specific client or do you need new products for the general product line. When the answer is “Yes”, Foldcraft came to fredsparks for a design that would enable them to offer an important client the unique aesthetic they sought, yet could be changed slightly to provide a whole new look for their Plymold brand’s general client base.

“And while you’re at it, can they be designs we can easily fabricate in our current manufacturing facility . . . oh, and we need them in a week.”

Sometimes the results are not award-winning, just exactly what the client and their market want and need. Which way did we go . . . the right way.  End of story.