WORK & CASE STUDIES


Viking Car Care Brush

Viking Car Care company gave us their line of car care brushes with an ask to improve, well, everything. Viking wanted to reduce production costs and carbon footprint while also adding value and differentiating their brushes from competitors. We delivered on, well, everything.

We reduced costs and carbon footprint by using an I-beam design in the handles. This allowed us to maintain the strength and durability of the product but use much less material in the process. Combined with the effective use of recycled materials, the new product reduced the carbon footprint by 67%.

Adding value, we adjusted the ergonomics of the brush to be held more naturally by users’ hands. We also added grips to the top of the brush to give it a dual-ability.

Utilizing the Viking Car Care brand colors we created a family of brush products that stood out on retail shelves. With the new benefits of having a reduced carbon footprint and ergonomically enhanced grips and handles, the family of products differentiated itself from the rest of the market.

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FRED SPARKS DESIGN, INC. ALL RIGHTS RESERVED. ST. LOUIS, MISSOURI USA 2016