WORK & CASE STUDIES
In consumer products, branding can sometimes be the most influential aspect of a sale for a buyer. Triumph Systems trusted our team to develop their entire brand strategy for their start-up and company launch in early 2016.
We knew Triumph Systems’ product offering and vision would expand well beyond targets, so we wanted to develop a name and brand that would not only encourage company growth but also promote a social message to the public. After brainstorming and testing several names with consumer research, we decided on the name “Triumph Systems.” In any shooting situation, whether defense or hunting, the reaction time is nominal and critical. Triumph Systems’ reason for existence is to increase efficiency and ease of training to make for better shooters in real situations. The use of their products and substantial training prepare shooters to be triumphant.
We developed the logo in a crest shape to symbolize a shield for protection. The crest also symbolizes a badge of honor which resonates highly with the target consumer base. In addition to the shape of the logo, the stars and stripes resemble the old American crest. And look closely, the stripes hide a “T” for Triumph.
Beyond branding, we developed the first four SKUs for Triumph Systems which had an extremely successful launch at SHOT Show in January 2016.