WORK & CASE STUDIES


Simplisse Breast Pump

Product design comes in many different styles. Sometimes you have free reign to bring a concept to life and develop new ideas, other times you’re given the idea and a novel-length set of guidelines, then asked to make it look good. The Simplisse Breast Pump is an example of the latter.

Working within engineering, electrical, medical and mechanical parameters we were asked to “package” Simplisse’s breast pump system in an appealing body with a consistent aesthetic. The challenge was to understand exactly how the system worked so that we could make the product look great without affecting its performance. Like following a map, we were able to successfully take the materials we were given and produce an aesthetically sound electronic consumer product with intuitive controls.

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FRED SPARKS DESIGN, INC. ALL RIGHTS RESERVED. ST. LOUIS, MISSOURI USA 2016