WORK & CASE STUDIES


Schutt Batter’s Helmet

Schutt had been a well-known brand in the football and softball helmet markets, but had not made an impact in the baseball market. Despite its high recognition, Schutt was beginning to lose some of its share in the softball industry. They brought the opportunity to fredsparks to help them enter into the baseball market and regain their share of the softball market.

We did a thorough study into the consumer marketplace and focused our attention on the hierarchy of features that consumers cared about. We discovered that the most important factors for our target were appearance, protection, comfort and temperature control. While competing industry leaders sought to progress the appearance of their helmets, we determined that the biggest impact could be made by launching a line of helmets with enhanced temperature control. Using strategic coordination of voids and holes in the helmet we were able to optimize the ventilation in our helmet and drastically improve temperature control.

The aesthetics of the design didn’t pull any punches. It was modern, simple and attractive. On par with competitors in appearance, protection and comfort, our helmet took the unique angle of featuring advanced temperature control. And it worked. The Schutt Air 7 Batters Helmet became the fastest selling helmet in Schutt’s history. It became the official protective helmet of the 2008 Summer Olympics in Beijing and remains their top-tiered design eight years later. Now, it’s paved the way for an entire family of Schutt baseball and softball helmets that continue to gain a larger share of the market every year.

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FRED SPARKS DESIGN, INC. ALL RIGHTS RESERVED. ST. LOUIS, MISSOURI USA 2016