WORK & CASE STUDIES


Rejuvenation Workout Gloves

Typically when we partner with a client, we are allotted the time to become experts on their industry. We study successful design practices within their field, we learn the science and engineering behind their products and we look for improvements that no other company has done before. But when Rejuvenation came to us to design a new exercise glove that would be sold in Target stores, the timeline was “like, tomorrow.”

Like a good pair of gloves, we let our fingers fly. We redesigned their existing line of exercise gloves to give it the aesthetic edge that Target was looking for. Producing several different approaches, each design added to the gloves an aggressive, strong tone that is successful in the fitness gear industry.

But even on the shortest possible timeline, we were still able to concept a new innovation for the product and go beyond the ask. We didn’t need to become experts on the fitness industry to know that taking off sweaty gloves can be a pain. We added assist tabs to the top and bottom of the gloves that made them easier to pull on and off no matter how sweaty your hands were. The design was a success for Rejuvenation and our innovative “tab” feature was soon replicated by manufacturers across the market. Not bad for “like, tomorrow.”

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FRED SPARKS DESIGN, INC. ALL RIGHTS RESERVED. ST. LOUIS, MISSOURI USA 2016