WORK & CASE STUDIES


Baby Jogger

Great companies never stop improving. They stay one step ahead of the competition and anticipate changes in the marketplace. That’s exactly what Baby Jogger did by enlisting our services to improve and advance their popular platform stroller.

fredsparks was asked to give the Baby Jogger an updated look and produce a new, modern design that would appeal to a younger audience. We mocked up a number of stylish concepts and moved forward with the best. The new look is sleek and edgy, matching with the physical fitness purpose of the product.

Naturally, we didn’t stop there. We are constantly searching for ways to make things even better. Going the extra mile, we also produced several ideas for new product features that their target audience would appreciate, such as integrating passive climate control via strategically placed flaps and openings.

The added features and updated design helped Baby Jogger maintain its market share and continue to be an industry leader both now and in the future. Reaching our desired target, Pregnancy & Newborn Magazine included our design in their Top 10 products of 2011.

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FRED SPARKS DESIGN, INC. ALL RIGHTS RESERVED. ST. LOUIS, MISSOURI USA 2016