At the heart of everything we do is product design. Consumer research helps to design a function for a product, effective branding designs an identity for a product and detailed understanding of aesthetics and manufacturing processes help design an advantage and strategic plan for a product. Product design is about problem solving. Our approach as industrial designers that think innovatively, creatively and strategically based on extensive research solves the problems we are presented with, then asks us “how can it be better?” Our creative process has led to breakthrough innovations time after time that disrupt major markets, create new product categories and improve our clients’ business. We don’t just design products, we rethink them, improve them and perfect them.