Project

Corporate Re-Brand

Client

Hubbs Machine & Mfg. Inc.

Founded in 1984, Hubbs Machine & Manufacturing, Inc. is the original and most trusted manufacturer of quality targeting, accessories, and tooling components. Their designs and part numbers are recognized as the industry standard. Yet, their corporate identity did not reflect their strategy.

fredsparks was commissioned to overhaul the entire Hubbs brand and re-imagine how customers order their products. From business cards, to a website, all the way to a new trade show display. We re-designed all their marketing collateral to better suit the needs of the their clients, and Hubbs themselves.

As is often the case, a client quickly understands that our strategic way of looking at things enables us to contribute beyond their expectations. After evaluating their products and their business, we developed a simple ordering method that enabled the client to understand their products building process; ultimately simplifying the interaction between the client and Hubbs. What started with a new catalog, soon spiraled into a new website that enabled online ordering. The website is not only a great place for there customers to place orders, but it is also a great resource for Hubbs when a client calls their shop with a question. They simply ask the client to reference a specific page on their website. Then both the client and Hubbs can cut through the clutter often associated with international calls, and get right to the details.

Once the new collateral began to circulate, Hubbs started to receive compliments on their new corporate identity. With the high quality products Hubbs produces, they must have a high quality image to support those products. We are proud to give that image to Hubbs. What started as one project between fredsparks and Hubbs, ultimately turned into a great partnership that is still strong today with numerous new projects in progress and more coming in the future.