OGIO, an innovative bag manufacturer, needs new product offerings in its bread and butter product category of golf bags in order to retain, maintain and capture new market share. As innovation has always been the keystone to OGIO’s business model and identity, only highly innovative concepts would be considered for development and manufacturing.

After consulting golfers (of all ages and skill level), equipment and pro shop experts, golf course managers, grounds keepers, and after reviewing the market offerings in both golf and related bag categories (and cutting up a few along the way), our team identified multiple opportunities for Innovation (many of which are still being held as trade secrets by OGIO).

Most notably, we identified a need for a functionally-different golf bag. Our research showed that many golfers owned 2-3 golf bags to meet their various needs. These had to be stored in either their home or vehicles. Players preferred a very no frill, lightweight bag for days at the range or leisurely Sunday walks on the links. A full size cart bag was desired for the days when players would opt to ride in a golf cart or utilize a caddy. Furthermore, a significant number of those questioned stated they view their equipment as a status symbol. This segment has high standards for design function and appearance.