A brand’s identity goes far beyond its slogan or its advertising. A brand’s identity is composed of every interaction that consumers have with it and is the result of strategic planning and development. Fonts, colors, logos, materials used, price, public perception and many more affect a brand’s identity in the market. Effective branding gets users to recognize and recall that brand identity in every piece of brand equity. Branding doesn’t mean designing something that looks flashy when the brand’s identity is subtle and reserved. Branding means portraying a brand’s identity in everything from aesthetics to functionality to manufacturing processes. At fredsparks, we understand that effective design comes from matching our work to this cohesive brand identity. We are well-versed in successful and effective practices that expresses the right personality to resonate with your consumers through every form and medium.