By: Mark E. Brown
I learned some hard lessons about communicating with people in an earlier life. I always believed that if I had the facts on my side, and logically laid out my arguments to those I was trying to influence, that my message would win the day. What would happen after I explained my finely crafted argument is that I would get my head handed to me on a platter.
Luckily, after one bloody beheading, one of the “old-timers” had mercy on me and told me to remember: “It’s not what you say; it’s what other people hear.” He explained that it’s not enough to be smart and logical. People will always be listening through the filter of his or her emotions, needs, opinions, judgments, and preconceived notions.